Squarespace Launches Better Web Publishing Software, Takes On WordPress, SixApart

A big relaunch from NYC’s Squarespace: They’ve completely redone their Web publishing service, and we had a chance to take an extended peek at it — it looks great.

What is it? A fully-hosted Web tool to build, design, and maintain a Web site, including stuff like blogs, message boards, photo galleries, built-in stats, built-in and custom design and layout themes, etc.

Who’s it for? Squarespace says it can handle huge sites — and already serves up pages to 15 million uniques a month. But we think Squarespace appeals mostly to small- to medium-sized businesses and bloggers, who might otherwise try to build their sites using WordPress, SixApart’s TypePad or Movable Type, or open-source content management systems like Drupal.

Squarespace has grown from a one-man shop — Anthony Casalena started the company in 2003 when he was a 20-year-old student at the University of Maryland — to a small software company, employing seven people, including new CEO Dane Atkinson.

It also has a different P&L sheet than many Web startups: It’s booking multi-million dollar annual revenues and is profitable, and has only taken one outside investment — $20,000 from Casalena’s father to get things started.

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