Square just published a defensive blog post about the Top 10 negative myths about its service.
The post comes only a few days after Amazon launched a new product that puts it in direct competition with Square and after a recent Fast Company article that depicts the startup as scrambling to define its strategy. Earlier this year, The Wall Street Journal reported that its losses were so huge that it was discussing a possible sale.
In today’s blog post, Square directly attacks the “top 10 myths,” like that it has bad customer service and a struggling business, assuring readers that it’s “here for the long-term.”
As Wall Street Journal reporter Evelyn Rusli notes, it feels like a strange tactic:
Here’s the full post:
There’s a lot of misinformation out there about Square. So let’s set the record straight. Below are ten myths about Square, and why they’re totally bogus.
1. Square is more expensive.
Nope. We charge one low, flat rate for every transaction. With that you get a complete point of sale for free, including inventory management, sales data, invoicing, and an e-commerce solution. If you’re a business with high sales volume, we’ll work with you to design a custom price. And we don’t hit you with hidden fees (see myth #6).
2. Square isn’t secure (PCI-compliant).
We protect your data like our business depends on it — because it does. Square is PCI-compliant. We closely monitor every transaction from swipe to payment. You can read more about how Square is secure on our website.
3. Square has no customer service or phone support.
4. Square is only for small businesses.
We serve the needs of every type of business, from food trucks to 200-location coffee franchises. Square Register offers business-critical tools like inventory tracking, appointments scheduling, and robust analytics to help you streamline your operations.
5. Square’s business is struggling.
Like you, we’re a growing business. You invest in your future, and so do we. We’re well-capitalised and putting our money to good use: investing in people and new products. Reports that we tried to sell the company, or of a delayed IPO? False. We’re here for the long-term.
6. Square hits you with hidden fees.
Square has no hidden fees, and we don’t lock you into a contract. It doesn’t cost more to process one type of card over another. The cost is the same no matter how much you swipe. It’s that simple.
7. Square profits from transaction disputes.
Security is top of mind in everything we do. We’re vigilant about protecting both sellers and buyers, and closely monitor anything that seems odd. We don’t profit from transaction disputes or holds on a customer’s funds while we work to resolve the issue.
8. Square is just a card reader.
We offer a completely integrated set of tools to help you run your business from top to bottom. We’re a rare service in that we connect payments to the rest of your business. You can send digital receipts, manage your inventory, track sales trends, embed online ordering into your website, and even schedule appointments — all in your Square Dashboard. Learn more about Square’s complete register and full suite of products.
9. Square is unreliable.
Square Reader and Square Stand have custom-designed components that make them fast and always reliable for processing payments. If your Wi-Fi goes out or you’re off the grid, just use Offline Mode. We also take care to make our products look as great as they work. Square Reader is the thinnest mobile card reader on the market, and Square Stand just took home a gold prize in the International Design Excellence Awards.
10. Square only works on Apple products.
Square works on iPhone, iPad, and many Android devices. Check out the full list of compatible devices.
Questions? Comments? Concerns? Just get in touch. It’s our mission to make commerce easy. We’re here to help you streamline your operations so you can focus on the fun stuff.
– See more at: https://blog.squareup.com/townsquare/posts/top-10-myths-about-square#sthash.nK2wTIlX.dpuf
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