SPOTTED: Square, One Of Silicon Valley's Hottest Startups, Is Invading New York Taxis

square in NYC taxi

Photo: Business Insider / Matthew Lynley

On a trip home, we had the pleasure of riding in one of the first 10 cabs equipped with Square, a mobile payments point-of-sale device plugged into an iPad (which faces the back seat) and an iPhone.The cabs started carrying the devices two weeks ago. They’re powered by Google maps and show your exact location — including nearby subway stations.

Square is run by Twitter co-founder Jack Dorsey. It started as a simple dongle that connects to your iPhone to read credit cards, but it’s since expanded and positioned itself as a complete replacement for cash registers and card readers.

It looks gorgeous. We couldn’t tell it was a Square device until the driver had to restart (because of a slight glitch) the iPad.

Like the other New York taxis, you’re given an option to tip between 20 and 30 per cent for the ride, and it’ll send your receipt to an email address you type in (or text it to you).

Square announced that it would begin fitting New York taxis with Square devices in early March, but we were told they first began carrying them about two weeks ago.

Either way, the experience was vastly superior to your typical New York taxi. We’re looking forward to seeing more of them hit the streets.

square taxi map reader

Photo: Business Insider / Matthew Lynley

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