Photo: Via GuestofaGuest
When we saw Spotify for Windows Phone for the first time in April, it appeared to be nearly finished.The app debuted today, seven months later, at Microsoft’s Windows Phone press event in New York City.
We asked Spotify executive Gerrit Meier, on hand at the event, about why the company took so long to debut its Windows Phone app.
He told us that Spotify and Microsoft have worked together incredibly closely on the app for the past year.
Microsoft provided tons of resources, support, and (as evidenced today) marketing to help Spotify get the app off the ground. Spotify’s still a small team, he noted, with finite resources.
The two companies decided to wait for the opportune moment after Windows Phone Mango’s release at the end of September to launch the app. Except Mango launched September 27, and there was still no Spotify.
A month later, Mango has officially made it onto 100% of current Windows Phones. The Samsung Focus S, Samsung Focus Flash, and HTC Radar 4G debuted today as well. The timing was right, and Spotify’s new app was highlighted on every device’s home screen at Microsoft’s showroom.
While the app is late by all means, it seems like the deal worked out well for both parties. Microsoft gets to use Spotify to highlight Windows Phone Mango, and Spotify reaps the benefits of Microsoft’s extensive resources.
But a couple other factors could’ve contributed to the delays. Spotify’s developers were able to add some features that take full advantage of Windows Phone’s Metro interface that platforms like Android and iOS can’t handle.
For example, the new Spotify app on Windows Phone lets you “pin” playlists and to your home screen for easy access. There’s no need to open the app and cycle through the menus to find what you want.