The Sports Illustrated Swimsuit Issue, which will be on newsstands next week, debuted in 1964 as a five page supplement meant to increase readership during the winter sports lull after the Super Bowl.
The very first cover featured a model in a conservative, non-revealing bikini. The photo was shot at a wide angle, almost focusing more on the beach background than the model.
Throughout the ’60s, ’70s, and ’80s, the covers remained fairly tame; they generally featured a beautiful model wearing a bathing suit any young woman would wear to the beach.
In the ’90s and 2000s, a trend began. The models started wearing less and less, and the camera focused more and more on their bodies, and less on the surrounding scene.
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