Sponsorship Revenue Rises 7.6% For Four Major Sports

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The NBA, NHL, NFL, and MLB will collectively experience a 7.6 per cent increase in sponsorship revenue in 2010.Last year, those same leagues saw sponsorship revenue drop by 3.9 per cent. 

Here’s the breakdown:

  • NHL: Up 9.4 per cent to $327M
  • NBA: Up 8.5 per cent to $536M
  • NFL: Up 7.0 per cent to $870M
  • MLB: Up 6.7 per cent to $548M

It’s not surprising that the NHL leads the way, as the league has experienced “startup-like growth” since the lockout.

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