'Spider-Man: Far From Home' opened strong in China over the weekend, and it shows why Marvel is a more valuable franchise than 'Star Wars'

Marvel Studios‘Spider-Man: Far From Home’
  • “Spider-Man: Far From Home” opened on Friday in China, and earned $US98 million over the weekend.
  • It further highlights how valuable Marvel is in China for Disney. “Avengers: Endgame” broke China’s record for the biggest opening weekend earlier this year.
  • “Far From Home” opens in North America on Tuesday, and is eyeing over $US200 million over the six-day holiday week.
  • Visit Business Insider’s homepage for more stories.

“Spider-Man: Far From Home,” the first Marvel Cinematic Universe movie since “Avengers: Endgame,” is already off to an impressive start at the Chinese box office.

“Far From Home” opened early in China on Friday (it arrives in North American theatres on Tuesday), and took in $US30 million on its first day. It went on to earn a strong $US98 million over the weekend, the fourth best opening for a superhero movie in China, behind “Avengers: Endgame,” “Avengers: Infinity War,” and “Venom.”

READ MORE: ‘Avengers: Endgame’ is getting rereleased to theatres, but experts say beating ‘Avatar’ for the box-office record isn’t certain

The movie’s predecessor, “Spider-Man: Homecoming,” made $US70 million in its first weekend in China in 2017. And it came to Chinese theatres two months after its domestic debut. “Homecoming” went on to gross $US116 million in China and $US880 million worldwide.

“Far From Home” fell way short of the “Avengers: Endgame” opening in China. “Endgame” made $US107 million in its opening day, and $US331 million over its first five days in China, both of which set new records.

But it further highlights how valuable Marvel is there for Disney. “Endgame” is China’s biggest Hollywood movie of all time, making more in a week than all of Disney’s “Star Wars” releases combined since “The Force Awakens” in 2015.

In its long-range forecast in May, Boxoffice.com projected “Far From Home” to earn up to $US120 million domestically this weekend, and over $US200 million over the six-day holiday week.

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