Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years.
But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business.
- Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now.
- analyse case studies of promising business use of these platforms, including examples from Sports Authority, RadioShack and Neiman Marcus.
- Outline the big business opportunities for location-based services, such as driving people in stores and increasing consumer loyalty.
- List the challenges to location-based services, such as end-user adoption and reaching small businesses.
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