Southern Comfort's New Campaign Involves A Dude In A Speedo Giving Weather Reports [THE BRIEF]

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Wieden + Kennedy is known for its quirky campaigns — it is the shop that does Old Spice’s work, after all. But its new campaign for Southern Comfort is a little strange. It’s basically a Speedo-wearing, tan guy who gives weather reports for cities around the world. Go to, and he’ll show up in front of a backdrop of your city in its current weather condition.The tagline: Whatever’s comfortable.

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Kia picked Denuo as its digital agency of record. The car company was previously with Animated Designs.

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Collective, a multiscreen ad tech company, launched “TVA Channels.” According to the company, this new product allows brands to “complement their biggest TV investments with digital ad targeting.”

Previously on Business Insider Advertising:

  • This Doritos-Eating Goat Is Already Winning The Super Bowl
  • AD OF THE DAY: A Great Samsung Spot That Isn’t For a Phone
  • ANALYST: Facebook’s Graph Search Adds Long-Term Revenue
  • Microsoft’s Global Ad Agency Chief Just Joined Syncapse
  • Facebook Ad Buyer Spruce Media Sued By Founder’s Former Partner
  • Google Wants To Give An Elementary School Student $80K For Drawing A Logo
  • Facebook’s ‘Graph Search’ Might Start An Un-Liking Rebellion
  • Brooklyn Public Library’s New Logo Misspells ‘Brooklyn’

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