Manny Anekal, the global director of brand advertising at Zynga, is leaving the company to become COO of Kiip, a firm that operates a network that places branded rewards inside mobile games for advertisers, according to two sources.Anekal’s Linkedin page currently states he has been on extended medical leave from Zynga. He is expected at Kiip next week.
Kiip has 20 employees, is based in San Francisco, and its clients include Best Buy, Disney and Sony. The company inserts branded rewards inside mobile games for advertisers. When players reach a new level, for instance, Kiip can reward them with free merchandise from advertisers.
Anekal leaves Zynga after its sales and marketing budget rose to $234 million, according to its Q4 2011 results.
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