Paging Dr. Ron Paul… the impact of Internet buzz on actual votes is still negligible, particularly in New Hampshire. A study of 2,200 primary voters in New Hampshire conducted by AdAge and marketing firm SS&K showed 40% of voters had visited a candidate’s web site and one in four had visited a candidate’s profile on a social networking site like MySpace or Facebook. That compares to 56% who said they’d seen a TV ad for one of the candidates, and 51% who said they’d watched a televised debate.
This study doesn’t say a whole lot new, but it does help explain why the campaigns focus their ad spending on local TV. Web fave Ron Paul drew 8% of Republican votes in New Hampshire, while Hillary Clinton narrowly beat Barack Obama — a leader in most measures of online buzz among Democrats — by a wide margin.
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