"Most Creative Person" Soraya Darabi Joins Foodspotting

Soraya Darabi

Former New York Times and Drop.io staffer Soraya Darabi — recently named the 53rd most creative person in business by Fast Company — has a new gig.

Darabi, who made our Silicon Alley 100 list last year — is now co-founder and leader of biz dev and marketing for Foodspotting, a location/mobile/social website/iPhone app for foodies.

The idea of Foodspotting is that you take pictures of your food and share them; sort of a “Foursquare for food.” Darabi will be showing off the service at tonight’s New York Tech Meetup.

Foodspotting was started last year by Alexa Andrzejewski, a User Experience Designer from Adaptive Path, and Ted Grubb, a Rails Engineer behind Get Satisfaction. It’s playing in the location/mobile industry currently led by Foursquare, Yelp, Twitter, Gowalla, etc., but could emerge as a valuable service to a food publisher/TV network or another location/mobile company.

Darabi says she’s been advising the company since last December, but is now taking on a fuller role.

Darabi joined Drop.io late last year — a high-profile hire away from the NYT, where she worked in social media marketing — and helped the company launch PressLift, a service for better press releases. Why did she leave so quickly? Darabi declined to comment, but Drop.io cofounder/CEO Sam Lessin says “it was a mutual decision based on where we are going as a technology company and her interest set.”

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.