Justin Hemmes’ Merivale Group, owners of the Ivy hotel, has struck a deal with Wi-Fi data company SkyFii which means patrons will be able to log onto the network for free and update their status on Facebook or find a match on Tinder.
The month-long trial will be conducted at the Ivy and the Establishment on George Street, Sydney. All going well Merivale has about 50 restaurants, bars and hotels across Sydney that could have the tech installed.
“The trial provides the ideal mechanism for SkyFii to demonstrate the value of our services first-hand, and we look forward to it forming the foundation for a long and successful relationship with Merivale and its patrons,” SkyFii CEO Wayne Arthur said.
Listing on the ASX last year, SkyFii has similar agreements with Westfield to provide Wi-Fi and data tracking services at its operations.
The service tracks users in real-time and the data is used to improve marketing efforts and understand consumer behaviour.
Arthur has previously said the revenue procured from data analysis and consulting services could soon exceed the revenue it gets from supplying the internet service.
“There’s a lot of data out there that these companies have access to but most of them don’t know what to do with it and don’t have a use case for it,” he said.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.