Sony’s (SNE) PS3 is dying on the shelves.
Alone among the three major video game consoles, sales of the PS3 are down about 19% from November 2007, according to the latest stats from the NPD Group. Sony was only able to sell 378,000 PS3s this November, compared to 466,000 last year.
And the problem for Sony isn’t the recession, it’s the PS3. Microsoft (MSFT) put up respectable numbers with its Xbox 360, selling 836,000 units vs 777,000 in November 2007. And Nintendo’s (NTDOY) Wii continues to dominate the market, more than doubling sales from 981,000 to 2.04 million.
So why is the PS3 flopping so badly?
- It’s the most expensive console on the market, $150 – $200 more than its rivals. Even if you believe the video game industry is “recession-proof” (it isn’t), a tanking economy makes consumers more price-conscious.
- The PS3’s big bonus is its ability to double as a Blu-Ray player. Too bad no one seems to care about hi-def DVDs. The differences between Blu-Ray and DVD are hard to see on a TV less than 50″.
- The PS3 just doesn’t have any must-have titles exclusive to the console. “LittleBigPlanet” has generated decent buzz but isn’t a game-changer, and neither is Sony’s new virtual world “Home.”
There’s really only one option left for Sony to remain in the game: deep price cuts, and not just for people with good credit. Tell yourself the PS3 has superior graphics if it makes you feel better, but a $400 console with a mediocre game library simply cannot compete against an Xbox 360 priced at $200 in this economy.
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