Sales For Sony's Newest PSP Stall

white PSP Go

Sony’s PSP Go, the newest version of the PlayStation Portable, is hogging up retail shelf space.

At $250, it’s seeing lukewarm sales. 100,000 to 145,000 estimated units have sold since launching in the US in October. It’s likely Sony will only sell half a million units by the end of the year.

Nintendo’s DS lite sold 500,000 in the US in the first 10 days.

A lack of promotion can be to blame. Sony (SNE) TV ads are focusing on the PSP instead.

Photo: Joe Attardi

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