That’s an especially big bet for Sonos: Apple has a notorious $1 million minimum order for iAds, and unlike early iAd advertisers with massive marketing budgets to blow on experiments — like Citibank, AT&T, Unilever, and Nissan — Sonos is a smaller, privately held company.
Sonos wouldn’t specify how much it’s spending on iAds, but a rep tells us that it’s a “major % of marketing spend for us.”
It’s a big bet, but it actually makes sense: The iPhone is arguably the best way to control a Sonos sound system, so iPhone owners are probably Sonos’s best audience to target with advertising.
Here’s a video of Sonos’ iAd:
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.