Sonic is bringing back a breakfast mashup that customers have been demanding for years.
In the early spring, Sonic’s Pancake on a Stick will return to menus at the fast-food chain, CEO Cliff Hudson told Business Insider.
The menu item resembles a corndog, but is made with a pancake wrapped around a sausage, then attached to a stick.
Sonic first introduced the bizarre breakfast mashup in 2002. While the pancake was initially a hit, it disappeared from menus a few years later.
Since the loss of the Pancake on a Stick, Sonic lovers have taken to Twitter and Facebook to demand the return of the beloved breakfast item.
The day Sonic got rid of their “Pancake on a stick” will forever live in infamy
— DJ Heim (@DHeim5) June 9, 2014
Am I the only person that remembers the magic deliciousness of Sonic’s pancake on a stick?
— Kayla Hamilton (@zekaybra) June 21, 2016
What ever happened to a “pancake on a stick” at sonic?????
— Lane Waldrop (@lane_waldrop) October 26, 2016
Sonic need to get their pancake on a stick back!
— ✨❤✨ (@xXCldheartDXx) July 23, 2012
Now, customers are getting their wish.
With the return of Pancake on a Stick, Sonic seems to be trying to follow in the footsteps of another fast-food chain that brought back a customer favourite: Burger King.
Burger King originally introduced Chicken Fries in the early 2000s, around the same time as the first debut of the Pancake on a Stick. Chicken Fries were discontinued in 2012, then, thanks to a push on social media, brought back to the menu in 2015. Since then, they have helped drive significant sales at Burger King, resulting in new variations, such as Cheetos Chicken Fries.
Sonic could use a Pancake on a Stick sales boost. Last week, the company reported that same-store sales dropped 2% during the fourth quarter.
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