Super Obnoxious Or Super Smart? Solve Media's Plan To Kill Off Pre-Roll Advertisements

Ad startup Solve Media has a plan to kill off the pre-roll advertisement that it thinks will make users and advertisers happy.

Instead of sitting through a pre-roll advertisement, Solve Media will give you an option of typing in a branding message from the advertiser.

So, you could see a Ford ad, or you could just type in, “Built Ford tough,” and the ad would go away.

On the one hand, it’s nice to be able to zip past a boring ad. On the other hand, there’s something creepy about typing out a branding message, right?

Let us know in the comments what you think. 

Here’s a video explainer from Solve:

Solving the Pre-Roll Blues from Solve Media on Vimeo.

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