Sodastream, the momentum darling that had seen its stock dumped last year, is gaining on news that it will partner with Kraft Foods.
The deal gives Sodastream access to brands like Crystal Light, popular among women in the U.S., and Country Time, the number one lemonade brand.
SodaStream shares are up more than 8% in pre-market trading.
In the last quarter, the Israeli based company reported earnings up 39% to €58.3 million, or $78.4 million, as unit sales surged 60% to 717,000.
“We are excited to welcome these delicious Kraft drink mixes into our SodaStream portfolio,” the company’s CEO, Daniel Birnbaum, said. “Adding our sparkle to these popular flavours should attract a new audience to both Kraft and SodaStream, and increase awareness of the soda making category.”
SodaStream products are sold across the U.S. at retailers like Macy’s, Bed Bath & Beyond and Target.
In November, the company guided higher for the final quarter and full fiscal year, as sales continued to grow. SodaStream expects revenue for the year to increase by 36% to €218 million, up from earlier forecasts of 30% growth.
“Our third quarter operating performance was the highest ever in the history of the Company for sales and profitability,” Birnbaum said at the time. “This was led by exceptional growth in the Americas, where we sold 267,000 soda makers, growing our installed base through an expanding network of retail partners.”