The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in 1975 —which prompted Coca-Cola’s horrific New Coke debacle — the brands have been fighting each other for more than a century.
And not just about product development. Things occasionally get personal, which sometimes resonates in their marketing. Earlier this year, Pepsi went after Coke’s famed mascots, the polar bears and Santa.
So how’d it become this way?
The folks at CnnTees put together an amazing infographic entitled “The Soda Wars” that includes everything you’d ever want to know about the history of Coca-Cola and Pepsi. Take a look:
The saga began in 1886, when John S. Pemberton developed the original recipe for Coke. Here's what was in it:
Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI
Coke decided to go public in 1962, on the heels of its launch of Sprite, which would become one of its most successful brands
Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment
Here are their stock values over the years. Pepsi's successful foray into the snack food biz with Frito Lay have helped it significantly, especially in the past decade. Meanwhile, Coke has stayed strictly in beverages
Here are some of Coke's biggest brands -- 15 of them have reached $1 billion or more in retail sales
Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash
Each brand has had a brigade of celebrities on their side. Here are some famous faces that endorsed Coke:
Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally
They've both embraced the digital world as social media gets bigger and bigger -- but Coke seems to be faring better thus far
Business Insider Emails & Alerts
Site highlights each day to your inbox.