Do you want to hear how Fortune 500 companies manage the fire hose of social-media data they and their customers generate? So do we. Strategists for major brands will be speaking at Business Insider’s upcoming Social Media Analytic conference on November 1, 2011, at the Helen Mills theatre in New York, and early-bird tickets are still available if you act today!
We’re asking questions like:
- Engaging customers, then measuring impact: How does a huge consumer-packaged-goods company work more intimately with millions of customers — then measure the impact of its efforts?
- In-house analytics vs. out-sourcing: How does a software giant decide which metrics it should track internally vs. finding a service vendor?
- Business-to-business vs. consumer: Which social-media analytics are helpful for business-to-business relationships, and which apply to consumer transactions?
- Measurement mania: Why does Mashable use eight social media analytics tools — and should you?
- ROI: Just exactly how should you measure it?
B. Bonin Bough, the global digital head at PepsiCo., is behind the firm's social media strategy, where he helped launch the Facebook-savvy Pepsi Refresh Project, as well as brought Pepsi into the social-addicted crowd at SXSW.
Hear him speak at Social Media Analytics on how he's helped a storied mega-company leverage the power of social media -- and how he measures his impact.
Too much data? Deluged by the choice of metrics? In search of the right KPI? DIA (drowning in acronyms)? Christopher Frank and Paul Magnone have some tips for you.
Frank is the vice president of b-to-b and communications research at American Express. He shares his best tactics in the new book Drinking from the Fire Hose: Making Smarter Decisions without Drowning in Information, and will be sharing what he has learned at Social Media Analytics, along with co-author Magnone, vice president of business development and alliances at Openet Telecom. The buzz on Amazon about their expertise has already started. Come to the conference and learn for yourself.
As SAP's VP of social-media audience marketing, Ted Sapountzis figures out the best way to use and track social media tools. At Social Media Analytics, he'll tackle some big questions: how can companies decide which SMA skills to keep in-house and which to out-source? How is b-to-b SMA different from consumer initiatives? Find out more in November!
Brands from GE to Playboy to Chiquita Banana are using Buddy Media's Facebook tool suite, making the solutions provider a burgeoning brand name in its own right. (We use it here at Business Insider, too.) Founder and CEO Mike Lazerow will share hard-won insight at Social Media Analytics, including how to optimise your content for social media and sharing. Come check it out.
Want to learn more about the Social Media Analytics conference?
Speakers: The full list of experts that we didn't have room to include here
Agenda: Starting after lunch on November 1, enjoy an afternoon chock-full of actionable insights on core issues
Tickets: Yep, they're still only $249 until September 30.
Venue: Stylish and sleek -- with plenty of room for the networking reception
Press: How to apply for a pass
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