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Social networking apps are now the largest recipient of mobile ad dollars on iOS and Android, dethroning games, which had held the top spot for 40 months straight. According to a new report from Flurry, social networking apps accounted for 37 per cent of ad revenue on Flurry’s AppCircle ad network in April, up from 24 per cent in February. Over that same period, total ad revenue grew 23 per cent.
The rise of social networks’ mobile ad clout probably represents the continued development of those platforms as much as anything else. However, ad dollars follow audience; daily use of social networking apps increased 37.5 per cent over the past year while time spent on games declined slightly.
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