How Social Media Will Power This Fall's TV Hits And Make Advertising More Efficient

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers love using social media
while they watch TV. Many discuss what they’re watching, from reality shows to sports and scripted dramas, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.
TV industry players and TV-focused marketers have realised they could piggyback on this new consumer habit, and they are pulling out the stops ahead of this Fall TV season. The idea is not to compete with social media, but to use it so that televised shows, events, and ad campaigns will win more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a recent report from BI Intelligence
, we define what social TV is, analyse the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter. This report complements our mobile report on second screen mobile apps, “Why The Second Screen Is Now Ready For Prime-Time.”

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the rise of social TV:

The report is full of charts and data that can be easily downloaded and put to use.
In full, the report:

To access BI Intelligence’s full reports on The Rise Of Social TV, sign up for a free trial subscription here.

Subscribers also gain full access to our library of over 100 in-depth reports on the mobile and social media industries.

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