Social media's reaction to the federal budget was very different to news coverage

Chris Pash

Social media gave more attention, and made more negative comments, about the tax cuts in the federal budget than coverage by online news sites.

Meltwater, a media analysis service, looked at 29,000 Twitter posts and 3369 online news articles published from 7.30pm (AEST) on Tuesday when Treasurer Scott Morrison started his budget speech to 8 am Wednesday.

Social media was also highly critical of environmental issues raised in budget, as this chart shows:


More than a third (38%) of social media attention was on the tax cuts but news sites only devoted a quarter (24%) of articles to the topic, as these charts show:




Overall sentiment of social media posts about the budget was mostly negative at 50% with just 5% positive. However, there was a large chunk of neutral sentiment at 45%, as this chart shows.


Coverage at online news sites was more neutral:


As expected, Treasurer Morrison gained the biggest share of voice on the night. On social media, he was in 42% of the discussion with Prime Minister Malcolm Turnbull on 29% and Opposition Leader Bill Shorten 11%.


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