Facebook's Top Marketing Partners Offer Their Best Insights For Building Successful Campaigns

There is no better window into the fast-changing world of social media marketing than a conversation with Facebook’s top marketers and strategic partners.

For a recent report, BI Intelligence spoke with some of Facebook’s ultra-elite “strategic preferred marketing developers,” or SPMDs, of which there are only 14 in existence. They have privileged access to Facebook, and often help the social network develop marketing and ad-focused products.

BI Intelligence interviewed executives at four leading SPMDs, who pointed to the key factors driving social media marketing’s future, like the changing relationship between paid, owned and earned media. They spoke about why the future of social media marketing will be determined by the companies with the best data, software and technology. Creative will play a role, but it won’t determine the kingmakers. And they described the best tactics for driving results on social media.

Here are some of the insights gleaned from our conversations:

But the landscape will change quickly:

To access BI Intelligence’s full reports on the future of Social Media Marketing as seen by SPMDs, sign up for a free trial subscription here.

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