Social Media Is Transforming How Businesses Make Their Purchase Decisions

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LinkedIn is influencing more purchase decisions today than it was two years ago.

In the second quarter, 25% of B2B buyers said LinkedIn was “an important resource” when considering a purchase.

That’s up from 12% in 2011.

The results came from a survey of approximately 440 B2B buyers, that was conducted by the University of Dayton and TriComB2B, a B2B agency. (B2B Online)

In Other News …

Instagram could be working on a messaging service, according to Om Malik, and now TechCrunch reports that email addresses will be a component of that new service. (TechCrunch)

AOL Networks CEO Bob Lord believes that in 2014, Facebook will play a much more significant role in programmatic ad spend. (AdAge)

A profile of Aaron Levie, the founder and CEO of Box, a cloud storage company. (MIT Technology Review)

Amazon is reportedly testing drone machines that will deliver packages in 30 minutes. (Business Insider)

Business Insider’s Caroline Moss spoke with a bunch of teenagers to find out how Snapchat is really being used. (Business Insider)

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