Why Social Media Is Driving Massive Online Video Growth

Television is no longer the only game in town for distributing and watching video.
The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.
“Social” video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a new report from BI Intelligence
, we look at the general state of social video, examine social video audiences and their demographics, analyse how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the rise of social video:

The report is full of charts and data that can be easily downloaded and put to use.
In full, the report:

For full access to the report on Social Video sign up for a free trial subscription today.

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