The next phase in the ever changing world of social media appears to be Social Discovery. People are turning to social media to discover everything from new music to new friends. What things are people searching for online and where are they finding it?
Perhaps more important, where do we go to find new people? Facebook has won social networking.
With MySpace out, Twitter finding a different groove, and Google+ still questionably in viability, social discovery is the segment of social media that has the greatest opportunity.
It isn’t about interacting with the people we know. It’s about finding new people with which to interact. There are several players who do well in this segment – some old, some new.
Who will be the winner in this potentially-lucrative portion of the social experience?
This infographic breaks down some of the players.
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