Companies used to rely solely on surveys, focus groups and other ways to get market intelligence.
But things have changed. According to a new report from McKinsey, they’re increasingly getting their “social intelligence” from thought leaders, web analytics, and social platforms. And while that’s a growing trend, final decisions aren’t outsourced. Here’s McKinsey’s chart of where social media’s entering the equation:
Photo: McKinsey Quarterly
Find the full report here
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