THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending

A convergence of three high-tech trends — precise ad analytics, programmatic audience-buying tools, and the stickiness of social apps — means social media is becoming one of the major ad platforms of the future.

New data from BI Intelligence finds that US social-media ad spend will top $US8.5 billion this year and reach nearly $US14 billion in 2018, up from just $US6.1 billion in 2013. Social will grow faster than all other offline ad mediums, and faster than traditional digital formats, like desktop display ads and search ads.

In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers for this fast-growing ad industry and explores the drivers of social ad adoption.

Access The Full Report And Downloads By Signing Up For A Free Trial ยป

Here are some of the key takeaways:

The report is full of files, slides, charts and data that can easily be downloaded and put to use.

In full, the report:

For full access receive to all BI Intelligence’s analysis, reporting, and downloadable charts and presentations on the digital media industry, sign up for a free trial.

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.