Advertisers Will Spend $9.2 Billion On Social Media In Next 4 Years [THE BRIEF]

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Photo: Justin Sullivan / Getty Images

Good morning, Adland. Here’s what you need to know today:

  • Social media ad spend is slated to double from $4.6 billion this year to $9.2 billion in 2016, a report by BIA/Kelsey predicts. Furthermore, native spots will increase from $1.53 billion this year to $3.85 billion in 2016.
  • McDonald’s has a new president, and this changeover has “prompted concern among the chain’s agencies,” Ad Age reports. The fast food giant spent $1.37 billion on advertising last year, with DDB Chicago as its lead shop, but the company has been in a sales slump. Although McDonald’s has been pretty loyal to its agency ties, the company’s competitors like Arby’s, Taco Bell, and Burger King, have made recent shifts with its shops.
  • Digiday asked clients if agency swag — from free jeans to box-seats at Yankees games — is actually an incentive to sign with certain shops.
  • An Ad Age reporter chronicles her experience of getting tracked on IE 10 … even though it has a default Do Not Track setting.
  • Will.i.am launched an iPhone accessories line.
  • This soda stream ad got banned by Clearcast. 

Previously on Business Insider:

  • Yes, That Was Mickey Mouse’s Dead Body In The Macy’s Thanksgiving Day Parade
  • Yodle CEO Court Cunningham Tells Us His IPO Plans
  • The 12 Best Augmented Reality Campaigns Of 2012
  • Should Advertisers Be Angry When Facebook Sells Their Fans To The Competition?
  • The 10 Weirdest Things For Sale In Facebook’s New Gifts Section

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