Lotame, which runs an ad platform aimed at social networks, has raised a $13 million Series B round, led by new investor Emergence Capital Partners. Previous investors Battery Ventures and Hillcrest Management, who particpated in Lotame’s $10 million A round in February, also invested.
Lotame’s pitch: It has cobbled together a network of social networking sites that aren’t Facebook and MySpace, but that combined give advertisers a total reach of 53 million users. Particpating sites include Fotolog, Meez, Flixster, PalTalk. CEO Andy Monfried was a longtime veteran at Advertising.com, now part of TWX’s AOL.
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