5 Charts That Show How Tweets, Pins And Likes Are Driving Retail Sales, Online And Offline

BII ecommerce conversions sizeBI IntelligenceThe stubborn conversion rate gap persists, but it doesn’t account for offline purchasing

Overall usage on social media platforms is exploding.
Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.
Retailers and brands are increasingly focusing their attention on social commerce.

But many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale? Is social media really going to be a source of dollars and foot traffic?

In a recent report from BI Intelligence
, we look at successful examples of businesses and business models for generating commerce via social media-based strategies.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

We also analyse
Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and we examine the numbers behind the social commerce conversion and order value gap. The report is supplemented by rich datasets on social commerce, and subscribers will also receive full access to BI Intelligence’s full library of hundreds of in-depth reports, charts and datasets — including up to date coverage on social commerce.

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

BII social mobile purchasesBI IntelligenceTwitter users make over half their social media-inspired purchases on mobile
BII specialty retail social platformsBI IntelligenceSpecialty retailers like Victoria’s Secret rush to adopt photo and video-based services
BIIPinterest users, four-fifths female, are buying in stores after pinning
BII AOV comparisonsBII IntelligenceConversion rates lag, but average order values are healthy on Pinterest

The report is full of similar charts and data that can be easily downloaded and put to use. Our data archive includes hundreds of datasets on the mobile and social industries.

In full, the report:

To access BI Intelligence’s full reports on The Rise Of Social Commerce, sign up for a free trial subscription here.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.