Livefyre, a social commenting tool for publishers, has raised a $4.5 million Series B round led by Greycroft.Other investors include Cue Ball, HillsVen Groupe and ff Venture Capital.
The Silicon Valley-based company was founded by 28-year-old Jordan Kretchmer in 2009. It has been installed on 14,000 sites including BlogHer and TheNextWeb.
Livefyre makes commenting an instant conversation, complete with push notifications and social integration.
Business Insider Emails & Alerts
Site highlights each day to your inbox.