Google+ Doesn't Mind Being The Also-Ran Social Network -- The Data Is What It's After

Google+ is the dark horse of big data in social media.

That’s because it is so closely integrated with some of the most popular products on the Web — Google Search, Gmail, and YouTube.

So, while Google claims that Google+ has 300 million users who are “active” in the Google+ stream each month — not a huge number by social network standards — this doesn’t measure the real value of Google+ to Google, which is that it provides more contextual and nuanced information about people’s identities and backgrounds when they are using other Google services.

In a new report from BI Intelligence, we look at the kinds of data each of the major social networks is collecting on its users: what each social network knows about its users, and how it might begin to process and use that information for advertising and content purposes, varies surprisingly widely.

Access The Full Report By Signing Up For A Free Trial>>

In full, the report:

To access BI Intelligence’s full report on Social Big Data, along with BI Intelligence’s in-depth coverage of the mobile, social, payments, video, and e-commerce industries, sign up for a free trial subscription here.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.