The new logos and brand are for when AOL (Pronounced A-O-L still, or A-ole?) spin off from Time Warner (TWX) in early December.
Here are the bullet points the AOL spokesperson sent to explain the new brand:
- In it’s simplest form the new AOL brand identity is a consistent logo revealed by ever-changing images – it’s all about AOL
- The new identity highlights the level of creativity we have behind the brand
- The identity is aspirational – our goal is to continually bring interesting, compelling and fun content and products to our consumers
- The new identity is short-hand for our strategy
Before AOL Aol. sent the video out to reporters, CEO Tim Armstrong debuted it for employees. Kara Swisher got a copy of that video and we’ve embedded it here: