So How Will Foursquare Make Big Money In Mobile?

free money bridge sign

Photo: Flickr/lloydcrew

As co-founder Naveen Selvadurai departs Foursquare to do something new, the mobile check-in and deals service is continuing to innovate towards a crucial question: where’s the money in mobile? Beyond buzz, mobile apps and services must be profitable at some point to stay in business.There’s one caveat: for some startups, creating a great feature and then getting bought by a well-capitalised giant like Google or Facebook is an end game. But that’s not for every founder, and so far it’s clearly not in the cards for Dennis Crowley and Foursquare.

Hear the scoop on Foursquare’s strategy at IGNITION West, Business Insider’s intense conference on the business of mobile and content, taking place March 21 in San Francisco. In addition to Foursquare, speakers from Yelp, Google, YouTube, Zynga, AOL, Yahoo and other major tech companies will weigh in on mobile strategy. You’ll hear market intelligence on apps, mobile tablets, gaming, and m-commerce. Tickets are still available, and there’s a special startup rate, too. Here are some industry leaders you’ll hear from at IGNITION West:

  • Holger Luedorf, VP Mobile, Foursquare
  • Mike Ghaffary, VP Mobile & BD, Yelp
  • David Ko, Chief Mobile Officer, Zynga
  • Kevin Rose, CEO, Milk
  • David Temkin, SVP Mobile, AOL
  • Bart Decrem, SVP & GM Mobile, Walt Disney
  • Kevin Systrom, CEO, Instagram
  • Sarah Lacy, Founder & Editor, Pando Daily
  • And many more! See the speaker page for the full roster.

In two weeks, we’ll be diving deep into the business of mobile in San Francisco. Join us!

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.