“Snow White and the Huntsman” debuted much bigger than anticipated, giving the Universal film the fourth-largest debut this year behind “The Avengers,” “The Hunger Games” and “The Lorax.” It looks like all of that “This Is No Fairy Tale” campaigning toward men paid off, considering a 47 per cent male audience.
That’s good news for Universal, considering the less-than-stellar outcomes of its two previous releases, “Battleship” and “The Five-Year Engagement.”
Meanwhile, the “Men in Black” sequel holds steady coming off of a strong Memorial Day Weekend and Fox Searchlight’s “The Best Exotic Marigold Hotel” climbs through the ranks.
Off the list: We finally bid farewell to “The Hunger Games” after a 10-week run and Steve Harvey’s “Think Like a Man” which earned $89 million through its six weeks on the chart.
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