- Snapchat used April Fools’ Day as an opportunity to roast Facebook with a funny photo filter.
- This isn’t the first time Snapchat has used April Fools’ Day to poke fun at Facebook – last year it featured an Instagram-like filter.
Snapchat is having some fun at Facebook’s expense on April Fools’ Day.
On Sunday morning, Snapchat users awoke to find a new filter available on the app that overlays a Facebook-like design onto photos, complete with the cheeky addition of Russian-like text – a clear reference to the Russian meddling in the 2016 US election – which investigators have said included efforts to sow discord on Facebook. We first noticed the filter thanks to Casey Newton over at The Verge.
Keen-eyed Snapchat users will notice the filter even features a fictitious like from a “bot,” again written in text resembling Cyrillic script, along with another like from “your mum,” seemingly a further jab at Facebook’s audience and its age relative to Snapchat’s. The Verge points out that Snapchat made the same mum joke last year with its Instagram-like filter.
The filter, which will be available only on Sunday, during April Fools’ Day, took some Snapchat users by surprise, while others used Twitter to react to the shade being thrown at Facebook.
— Austin Silver (@austinsilverfx) April 1, 2018
looool was that russian facebook snapchat filter an april fools
— Phoebe (@phoebescastle) April 1, 2018
This faux filter on snapchat is livinggggg
— angel???? (@nhazario) April 1, 2018
omfg do u see this Russian snap chat filter LMFAO these people are ridiculous
— Patricia (@9818783J) April 1, 2018
Snapchat’s April Fools joke is a filter that dunks on Facebook’s Newsfeed, and I love it. pic.twitter.com/px7wHPM0EL
— Daniel Sinclair (@_DanielSinclair) April 1, 2018
— Little King Trash Mouth (@DegoAngelo24) April 1, 2018
Business Insider Emails & Alerts
Site highlights each day to your inbox.