Snapchat is struggling to get marketers interested

Snap has more than its share of sceptics and critics. And if its stock price is any indication — Snap shares are now trading near their IPO price — it’s not come close to quieting them.

One group Snap has yet to win over is the marketing industry. A mere 7% of marketers said they used Snapchat in the first quarter of 2017, according to a recent Social Media Examiner survey charted for us by Statista.

That leaves Snap far behind Facebook, its mortal enemy, which was used by 94% of marketers. But then again, everyone tends to trail Facebook. Perhaps more tellingly, other less successful social networks like Twitter and Pinterest also leave Snap in the dust when it comes to attracting marketers.

Snap is working to improve its appeal, but this isn’t the best sign for a company Mark Zuckerberg is trying to squash at every turn.

Get the latest Snap stock price here.

NOW WATCH: Here’s why Boeing 747s have a giant hump in the front

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.