Snapchat is teaming up with Barstool Sports for a behind-the-scenes show on American college football

Snapchat wants in on college football this season.

The platform’s next original show will be a behind-the-scenes show hosted by former college quarterback Caleb Pressley, who will take on campuses nationwide this season, Business Insider has learned.

“Barstool College Football” will feature Pressley tackling the wildest pre- and post-game traditions alongside a bunch of other Barstoolers. Barstool Sports is a “bro-ey” sports and men’s lifestyle site headquartered in New York City.

The show will showcase American college football in all its glory, from tailgates and wild fan traditions outside the stadium to sneak peeks inside the locker rooms, according to people familiar with the matter.

The show is the latest development in Snap’s efforts to become a destination for exclusive shows. The company hopes to air up to three shows per day by the end of the year.

It has also been seeing positive results. On average, shows have an especially strong reach with younger Snapchatters, with 75% of daily viewers between the ages of 13-24, according to the company. Further, shows that have returned for multiple seasons are seeing significant growth in viewership, the company said. NBC’s “The Voice” on Snapchat, for example, has grown 45% in viewership in its second season.

College football season officially kicks off this Saturday, August 26, with a top 25 game between USF and San Jose. For most programs, September 2 serves as opening day.

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