Snapchat has one key advantage over every other social network

According to new comScore data charted for us by BI Intelligence, millennials — those 80 million people aged 18 and 34 — account for a much larger share of Snapchat’s user base than they do on any other major social network, including Facebook, which actually had one of the lowest shares of millennial users at just 38%. The only app with fewer millennials on its network: LinkedIn.

Unlike Facebook and LinkedIn, where one’s digital data is stored and sometimes shared with third parties, all posts to Snapchat disappear after a certain amount of time, or after they’re viewed, which makes it attractive for those that don’t want records of their digital activities.

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