Snapchat isn’t just popular with U.S. teens.
The popular smartphone app, which according to Bloomberg is in talks with Alibaba to raise new funding at a $US10 billion valuation, has gone global.
At BI Intelligence, we recently dove into all the publicly available data on Snapchat for our most recent in-depth look at the emerging social network. The table below is from that report, published late last month.
Analysts seldom talk about Snapchat’s global reach, but it has become a number one iPhone app in 13 countries and a number two or three app in 15 others.
Many of these countries are wealthy consumer markets in Northern Europe, the Middle East, and the English-speaking world. These are places where young people — Snapchat’s core users — wield considerable spending power.
Note: The table above leaves out a couple of dozen smaller markets — such as small Caribbean and Pacific island nations — where Snapchat has also reached a top three rank.
Here are the same countries shown on a map. A number one rank is in orange, number two in red, and a number three rank is in yellow: