On Tuesday Facebook-owned Instagram released a new feature called Stories that has an uncanny resemblance to Snapchat Stories.
Just like Snapchat, Instagram will now let you share with select friends your special photos and videos, which will disappear after 24 hours.
Although companies iterate on each other’s products all the time, this move stands out in part because Facebook has a long history of trying to clone Snapchat features (CEO Mark Zuckerberg even tried to buy the company back in the day).
And with Facebook and Snapchat locked in a fierce battle for users and ad dollars, the familiar look of Instagram’s latest feature did not go unnoticed by the creators of the original disappearing photos app.
One Snapchatter told Business Insider that they thought it was funny that Instagram CEO Kevin Systrom admitted its copy-catting rather bluntly in interviews (Systrom told TechCrunch’s Josh Constine that Snapchat deserves “all the credit” for Stories).
The company itself declined to comment on the similarities, but here are some of our other favourite responses from Snapchat employees on Twitter:
Jack Brody, a product designer at Snapchat, likened Instagram’s move to Melania Trump’s plagiarized speech:
Tobias McGuigan, another employee, busts out some solid hashtag-sarcasm:
F’real tho I respect Insta but… dang
— Tobias McGuigan (@tobiasmcg) August 2, 2016