Snapchat is making it easier than ever to make custom geofilters, a move that could boost parent company Snap Inc.’s non-advertising revenue.
Snapchat users will be able to create their own on-demand geofilters inside the app, the company announced on Wednesday. Custom geofilters, which can be placed over photos and videos at certain locations, were previously only available through the Snapchat website.
A new “On-Demand Geofilters” section of the settings within Snapchat will let users choose from a list of themed templates for events like birthdays, weddings, and holidays. Custom text, stickers, and Bitmojis can be added to any template.
The minimum area a geofilter can cover is 20,000 square feet, and the largest is 50,000,000 square feet. Pricing ranges depending on the desired location and duration of a geofilter. Snap says covering a couple of houses in downtown Los Angeles on a Friday night should cost $US6, for example.
After a submitted geofilter is approved, a push notification will be sent in Snapchat confirming that it’s live. Payments are facilitated through in-app purchasing on Apple’s iOS and Android.
Making paid geofilters more accessible in the Snapchat app could bring in more payments revenue for Snap at a time when its shares have sunk to their initial IPO price. The company says “tens of thousands” of custom geofilters are being made every day.
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