Snapchat was trying to build excitement for a mystery announcement, but totally blew it

ScreenshotWhat Snapchat is hiding behind a timer on its website.

Snapchat has mistakenly revealed a partnership with the legendary artist Jeff Koons that it intended to build up anticipation for through a countdown timer on its website.

People started noticing the webpage on Monday with a countdown timer that’s scheduled to end around the time Snap CEO Evan Spiegel steps onstage for a rare interview at Vanity Fair’s New Establishment conference in Los Angeles on Tuesday.

It turns out that it’s easy to see what’s behind the timer by simply setting your computer’s clock forward. The hidden webpage details a partnership between Snap and Jeff Koons that will show his famous art installations as 3D objects in Snapchat’s camera.

Snap didn’t immediately return requests for comment.

This story is developing. Check back for updates.

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