Instagram added more new users last year than Snapchat has in total

Snapchat and Twitter are falling well behind the Facebook behemoth, in terms of user growth.

Each app in the Facebook empire – comprised of Instagram, WhatsApp, and the core Facebook app itself – added more new users in the past year than Snapchat’s total user count of 188 million. As this chart from Statista shows, Snapchat’s new user growth is barely a blip against the rapid growth of the chart-topping Instagram.

Though ephemeral messaging app Snapchat is still a hit with teenagers, its relative lack of popularity outside of that demographic appears to be holding the company back. Twitter experienced a similar roadblock, hitting 302 million users in 2015 and only tacking on 33 million new users since then.

Shayanne Gal/Business Insider

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