JPMORGAN: Snapchat isn't adding enough users, and the stock could go lower

Evan SpiegelGetty/Michael KovacSnapchat CEO Evan Spiegel

Snapchat’s stock price has been falling for most of 2017, and JPMorgan thinks it will go even lower.

In a note to investors Monday, JPMorgan lowered its price target 10% to $US18 from $US20 while maintaining its neutral rating.

The bank is downgrading its price target based in part on fewer people flocking to the platform. Thanks to competition from Facebook, users are not expected to join Snapchat as fast as previously expected.

JPMorgan estimates only 8 million users will join Snapchat in the second quarter of 2017, instead of the 10 million that were previously expected.

Snap also isn’t expected to show a profit until 2020, according to JPMorgan. The company saw strong ad spending growth around this time last year related to the Olympics and US election, but those were one-time events and aren’t expected to be replaced this year.

Spectacles, Snap’s video-capturing glasses, debuted in the EU this week, but aren’t expected to sell well enough to impact Snap’s bottom line. JPMorgan cut their revenue estimates from Spectacles nearly in half, from $US119 million in 2017 to $US56 million.

These downsides are not surprising to hear from JPMorgan, given that the bank has been bearish on Snap since it went public. JPMorgan received the third-biggest share of stock after it helped underwrite the company’s IPO in March.

Shares of Snap are down 15.64% since its IPO, and were down 1.4% in early trading on Monday.

Click here for a live chart of SNAP…

Get the latest Snap stock price here.

NOW WATCH: The richest village in China is one of the most mysterious places on earth

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.