Snap slides off its highs after report says it’s planning its ‘largest layoffs to date’


Shares of Snap slipped off their session highs Wednesday afternoon after Cheddar’s Alex Heath reported the company was set for its “largest layoffs to date”

The stock is now trading at $US18.26, according to Markets Insider data, and is still up roughly 1.3% for the day.

Snap has had round after round of layoffs in recent months as its stock fights to hold above its initial offering price of $US17. Most recently, the company laid off about two dozen employees across eight teams in January.

It has been a rough year so far for Snap, which in January rolled out a massive redesign of its Snapchat app in January an effort increase user engagement. The refresh was met with intense opposition from users around the world and led to multiple downgrades on Wall Street. The company also lost its VP of sales and VP of product this month.

“We need to have an organisation that scales internally,” CEO Evan Spiegel said in a memo obtained by Cheddar after the most recent round of layoffs. “This means that we must become exponentially more productive as we add additional resources and team members.”