America's Obsession With Guns In 11 Slides

The demand for firearms is going up.

That’s what gun-maker Smith & Wesson is telling its investors.

The company just published a new 46-slide presentation highlighting the health of the company and the industry.

It includes tons of information showing America’s ever-increasing love for guns.

We pulled the most interesting slides.

The number of background checks for guns has trended higher in most of the last decade.

From the National Instant Criminal Background Check System, or NICS

We just saw the second best May for background checks in history.

There's lots of interest for rifles and shotguns.

Pistols, which can deliver higher rates of fire, are in much higher demand than revolvers.

The number of new shooters is exploding.

Personal safety and protection is by far the top reason for ownership.

Most new shooters are young.

The rate of gun ownership is back on the rise.

There's lots of competition in this lucrative business.

Regulation is a risk, but there are usually ways around it.

Here's how you can keep track of the numbers on your own.

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